Case Study · Creative Designs
Krishnan Interiors — Festive Creative Suite
Interiors · Campaign — Ads that stop the scroll — because they were designed as a system, not as posts.
Demonstration project — designed and built in-house by JSVita to show the standard, not client work. Project Status: Delivered · Demo Build.
Overview
The engagement at a glance
A festive creative suite for Krishnan Interiors — 27 ad posters, story formats and catalogue creatives shipped in five days, all built as one visual system that doubled campaign CTR at the same spend.
Challenge
Where they started
Every festive post was designed ad-hoc: different type, different colours, no recognisable system. The feed presence looked busy, not premium — and campaigns earned a 1.1% average CTR that no amount of spend could fix.
Research
What the research showed
The previous season's posts were audited for what the feed actually rewarded: consistent type, one offer hierarchy and project photography outperformed decorative graphics every time. Placement specs were catalogued — feed, stories and catalogue formats each demand different crops and pacing.
Design Process
From brief to visual system
System design
A locked layout language — type scale, offer hierarchy and colour tokens.
Ad poster design
Scroll-stopping posters designed around the first second of attention.
Story & reel formats
Vertical variants engineered for thumb-stop and sound-off viewing.
Template kit
A branded kit the client's team can extend without breaking the system.
Development Process
What we built
Ad poster system
Scroll-stopping posters with a locked layout language and offer hierarchy.
Story & reel formats
Vertical variants engineered for thumb-stop in the first second.
Catalogue creatives
Product and project showcases that survive compression.
Template kit
A branded kit the client's team can extend without breaking the system.
Technology Stack
The stack behind it
- One visual design system
- 27-creative suite (posters, stories, catalogue)
- Festive campaign identity
- Branded template kit
Outcome
What it earned
27 creatives shipped in five days — and campaign CTR more than doubled versus the previous season, at the same spend.
Before JSVita
- Ad-hoc post designs
- 1.1% average CTR
- Weeks per campaign pack
After JSVita
- One design system
- 2.4× CTR
- 5-day turnaround
Lessons Learned
What it taught us
- A design system compounds recognition — consistent creatives outperform ad-hoc posts at identical spend.
- Format-specific design matters: what stops the scroll in-feed dies in stories.
- Shipping a template kit turns a one-time engagement into a lasting client capability.
Project Gallery
Desktop and mobile previews
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